Judy Bailey’s Bold Move: Shattering Ageing Stereotypes 

Written by Andre Linton

Updated April 20, 2023

TV icon Judy Bailey teams up with Koru Nutrition to challenge ageing stereotypes and transform the ageing experience for New Zealanders through a joint online campaign. 

As she enters her seventh decade the journalist and former news anchor has become aware that society’s attitudes towards older people need, in her words, ‘a rev up.’ 

The number of older adults in New Zealand is expected to double over the next 20 years, so the conversation surrounding ageing is more crucial than ever. 

With a focus on holistic wellness and a commitment to excellence, Koru Nutrition aims to empower individuals to take charge of their health as they age. 

The New Zealand-owned company specialises in natural health products, including topical creams and supplements.   

Koru believes that changing our views and experiences of ageing is essential to prevent a looming health crisis, as highlighted by Managing Director Andre Linton: 

“Ageing well doesn’t just impact ourselves, it allows us to be independent, healthier and an active part of our family and community.” 

“We’re thrilled to work with Judy as she interviews the experts, uncovering the practical ways we can take charge of our own ageing journey.” 

In this online campaign to revolutionise how we perceive and experience ageing, Judy Bailey speaks candidly about the role the media plays in perpetuating negative stereotypes: 

“Once you pass 65, people tend to think it’s a downhill slide to the Zimmer frame. But that’s far from the truth; we all age differently. Many of us remain physically active, paddleboarding, cycling, and even tramping well into our 70s.” 

“Being proactive is key to our health and ageing. Diet, exercise, and relationships all play significant roles.” 

As part of this project, Judy will interview experts, equipping people with practical steps to age well, publishing the content on Koru Nutrition’s website and social media pages: 

“I’ll collaborate with professionals and the Koru Nutrition team to bring the latest research on healthy ageing to the forefront.” 

“I’ll be speaking with experts from various fields, including physiotherapists, nutritionists, chiropractors, researchers, and scientists.” 

When asked why she chose Koru Nutrition, Judy responded:

“I love Koru Nutrition because it’s a small, family-owned New Zealand company whose ethos aligns with my own.”

“They prioritise quality products with the best ingredients and promote a holistic approach to ageing. I believe that if you can age naturally, that’s all for the better.”

“I’m eager to discover new insights and share them with you as we embark on this journey together.” 

Join the movement and stay informed with Judy’s mission to change the way New Zealand views and experiences ageing at

About Judy Bailey: 

Judy Bailey is a celebrated New Zealand television presenter, journalist, and media personality with a career spanning several decades. Known for her warmth, professionalism, and community involvement, Judy has become a household name and a respected figure in the media industry. Judy remains committed to using her profile to raise awareness about important social issues and support charitable causes. 

About Koru Nutrition:  

Koru Nutrition is a leading New Zealand-based natural health products company, committed to improving health and wellbeing through a range of high-quality topical creams and dietary supplements. 

Locally owned by Andre and Molly Linton, Koru Nutrition products are stocked in pharmacies throughout the country. 

For more information, visit

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