Skip to content
Advertorial

Natural NZ cream becoming the leader for joint relief in pharmacies

Sponsored by Koru Nutrition

Sue Davidson, 58, never expected to become an evangelist for a joint cream. But standing behind the counter at her Auckland pharmacy last week, she found herself recommending Koru FX to yet another customer seeking relief from knee pain.

“I started noticing the pattern about six months ago,” says Davidson, who’s worked as a pharmacy assistant for over a decade. “More and more people were coming in specifically asking for Koru FX by name. They’d tried the other gels, but kept coming back to this one.”

What started as curiosity led Davidson to try the cream herself for persistent wrist pain that had plagued her for years. “Within days, the pain had noticeably reduced. The anti-inflammatory properties kicked in quickly and the relief lasted throughout my entire eight-hour shift. That’s when I understood why customers were so loyal to it.”

The numbers tell a compelling story. Since its launch, Koru FX has sold more than 750,000 units across New Zealand, making it one of the fastest-growing natural pain relief products in the country. Pharmacies from Northland to Southland report similar experiences – steady streams of customers seeking out the distinctive white and blue bottles for their joint and muscle pain.

“We can barely keep it on the shelves,” confirms Davidson. “Last Tuesday, a woman drove from Papakura because her local pharmacy had run out. She told me she’d suffered with hip pain for years, tried prescription anti-inflammatories with limited success, but Koru FX gave her the first real relief she’d experienced.”

The cream’s formula combines powerful anti-inflammatory ingredients, featuring high-quality essential oils including arnica, calendula, mānuka, and black pepper. These natural anti-inflammatory agents work together to target pain at its source, providing what users describe as fast-acting, long-lasting relief.

Jenny Thompson, 58, discovered Koru FX through her local Christchurch pharmacy three months ago after struggling with debilitating shoulder pain. “My pharmacist mentioned they’d been getting excellent feedback about its anti-inflammatory properties,” she recalls. “I was sceptical – I’d tried everything from prescription pain medication to other natural remedies. But within 20 minutes of applying it, I felt the pain start to ease. Now I can actually sleep through the night without waking up in agony.”

Kathy holding a bottle of Koru FX

The word-of-mouth recommendations have created what industry insiders call a “quiet revolution” in the pain relief category. Customers report dramatic relief for conditions ranging from mild arthritis pain to sports injuries, with many describing it as more effective than other anti-inflammatory products.

“In my 15 years in pharmacy, I’ve rarely seen a product deliver such consistent pain relief results,” notes Davidson. “People come in grimacing with pain, buy a bottle, and return weeks later smiling, moving easier, telling me their pain levels have dropped from an 8 to a 2 or 3.”

Maiki Clark, 61, had resigned herself to living with constant knee pain after years of gardening. “I thought pain was just part of ageing,” she admits. “But after using Koru FX for two weeks, I realised I was gardening for a whole afternoon without that sharp, stabbing pain I’d grown accustomed to. The soothing action is remarkably fast – and the swelling in my knees visibly reduced.”

The cream’s New Zealand origins add to its appeal, but it’s the results that keep customers coming back. Made in Christchurch with a concentrated formula designed to penetrate deep into joints and muscles, it delivers anti-inflammatory benefits without the side effects many experience with traditional alternatives.

“Most people come back for their second or third bottle within weeks,” Davidson observes. “Yesterday, an older gentleman bought six bottles – three for himself and three for his sister in Wellington. He said his chronic knee pain had improved by 70% and he could finally play golf again without reaching for painkillers afterwards.”

The surge in demand has prompted many pharmacies to create dedicated displays in their pain relief sections. Davidson’s pharmacy now stocks three times their initial order quantity to meet demand with a special display on the counter.

“We’ve had customers tell us they’ve reduced their need for oral pain medication,” she explains. “One regular customer, a 65-year-old carpenter, said the effects were so pronounced that he just buys this now and doesn’t worry about anything else.”

For Davidson personally, the cream has been transformative. “I apply it to my painful wrists each morning and the soothing action kicks in within minutes. Before Koru FX, I was struggling just to get through work. Now I haven’t touched a painkiller in months.”

The afternoon brings another familiar scene: a customer enters describing their joint pain and asking specifically for “that anti-inflammatory cream from New Zealand that actually works.” Davidson knows exactly what they mean and leads them to the display.

“When someone tells you they’ve got their life back, that they can pick up their grandchildren again without wincing in pain, or that they’ve finally found something that tackles inflammation effectively – that’s when you know you’re dealing with something special,” Davidson reflects.

As she rings up another sale, she adds: “People aren’t just buying a cream – they’re buying their freedom from pain back.”

But how is it possible for a little unknown Kiwi cream to be building such a quiet following?

The secret is in Koru FX’s unique formula, unlike anything else currently available.

It harnesses 16 natural oils. Black pepper, nutmeg and rosemary widen surface vessels so nutrients can pass through the dermal layer; peppermint, eucalyptus and mānuka trigger a rapid cooling of over-excited nerve endings; antioxidants such as calendula and chamomile then flood joints with polyphenols for hours of comfort.

The approach is based on Nobel-winning science by American biochemist David Julius, who showed that botanical compounds like peppermint can modulate temperature-sensing nerve channels that influence pain signalling.

By working with our bodies built in signalling system, the makers of Koru FX have been able to deliver the fast-acting, long-lasting comfort people are looking for – but without all the nasties.

Professional sports trainer Ricki Jacobs says this sort of joint and muscle relief often delivers wider benefits too. “When people can move without fearing a flare-up, their confidence, social life and even sleep rebound just as quickly,” he notes.

Koru Nutrition, the Christchurch company behind the product, offers a 60-day money-back guarantee acknowledging that everyone is unique and has different challenges when it comes to joint health.

“I think it’s really important people can try Koru FX for themselves with the peace of mind of 60-days to give it a really good go.”

“There’s no such thing as a silver-bullet but this way people can know if it works for them just as it has for thousands of others,” says André Linton, Managing Director of Koru Nutrition.

For those who want to give it a try, Koru Nutrition are offering readers discounts of up to 40 per cent.

You can learn more about Koru FX and Koru Nutrition by going to https://go.trykoru.co.nz/koru-fx-ncoa.

What makes Koru FX #1 for Joint Relief?

What makes Koru FX so effective is its unique blend of 16 essential oils and plant extracts, carefully selected to work together in perfect synergy. Ingredients like peppermint and eucalyptus provide deep, antioxidant support, while nutmeg and black pepper extract supercharges the absorption process. These key elements help dilate the skin, allowing the soothing nutrients to penetrate faster and reach the joints where they’re needed most.

Deep Absorption

Black pepper and nutmeg dilate skin vessels, enabling the absorption process to begin.

Fast-Acting Comfort

Peppermint, Eucalyptus, and Manuka Oil + 10 other anti-oxidants reach the joint, creating a cooling sensation.

Long-Lasting Support

Following the cooling sensation, a deep and soothing warmth occurs. This indicates the joint has been successfully ‘flooded’ with anti-oxidants.

This advanced absorption technique was first discovered by David Julius, an American biochemist, who won a Nobel Prize in 2021 for his groundbreaking research on how the body perceives pain. Koru Nutrition has since applied his findings to develop New Zealand’s most effective natural joint relief cream.

It’s this fast-acting, deeply penetrating formula that turned Graham from a sceptic into believer – and why thousands of Kiwis trust Koru FX every single day.

Over 52,429 Happy Customers and Counting

Reading the reviews, it’s easy to see why so many Kiwis are turning to Koru FX for natural relief…  

People like Mary who wrote in to say, “I have been using Koru FX cream for at least a couple of months now. I decided to give it a go, it is marvellous. I told my hubby to have a try and he also swears by Koru FX. We can only say you have to try this product and find out for yourself.”

Or Sandi, “This cream is amazing! I couldn’t believe it. So many of my friends now use it too. The best thing is it’s a natural product.”

Finally, Karl wrote in with an incredible review… “Koru FX is the best natural joint and muscle cream on the market, helps me get through my physical job every shift. Highly recommend for knees as it works wonders for me.”

🚨 READERS DISCOUNT:

If you’re looking for a fast-acting, natural product to relieve discomfort quickly and effectively, Koru FX is for you.

It’s a top-selling product nationwide, and every order comes with a 60-Day Money-Back Guarantee and customer support directions.

For a limited time, you can save up to 40 % on Koru FX—simply choose the 1, 3, or 6-bottle pack that suits you best.

Click the button below to choose your savings and discover how powerful Koru FX can be for joints and muscles!

★★★★☆1 day ago
June C.Verified Buyer
Works well, pleased with the results.
★★★★★1 day ago
Paul S.Verified Buyer
It actually works i use it everyday
★★★★★2 days ago
Georgina B.Verified Buyer
Best product i have bought for joints. Away for a few days with my daughter and she was complaining about her knees. I got her to try and could not believe the relief she got straight away. Wonderful product
★★★★★3 days ago
kathleen P.Verified Buyer
Love it
★★★★★3 days ago
Judy S.Verified Buyer
I bought this thinking I would give it a go ho-hum. BUT I love it. When I get achy knees this is my go to product. Arthritis is settling in and Koru Joint and Muscle Support makes a great difference, eases pain and ache. Natural ingredients an absolute bonus.
★★★★☆4 days ago
Ken S.Verified Buyer
It seems to take a while to make a difference
★★★★★4 days ago
David B.Verified Buyer
Excellent product
★★★★★6 days ago
Jill H.Verified Buyer
It really works on stiff muscles. I use it every day on shoulders and hips and knees. Keeps the pain of stiff muscles at bay.
★★★★★6 days ago
Mike B.Verified Buyer
Told my friends seeing is believing give it a try you won’t be sorry.
★★★★☆1 week ago
Ngaire J.Verified Buyer
The cream is very soothing and I’m sure it has helped with my plantar fasciitis issues
★★★★★1 week ago
Gloria S.Verified Buyer
Best I have used for kneew and shoulder
★★★★☆1 week ago
Errol B.Verified Buyer
A great reduction at this point of continual back and legs (2) pain after using s containers Cheers E
★★★★★1 week ago
Judy H.Verified Buyer
Great - have recommended it quite friends and family
★★★★★1 week ago
Graham M.Verified Buyer
Koru FX excellent product. Excellent for relieving pain and stiffness in joints. Would recommend to anyone
★★★★★1 week ago
Anne H.Verified Buyer
Great product, very helpful in reducing pain in my knees and lower back.
★★★★★1 week ago
Marilyn J.Verified Buyer
It works!!
★★★★★1 week ago
Barbara A.Verified Buyer
It takes away some of my pain but I think my knee needs a new one
★★★★★1 week ago
Chris T.Verified Buyer
Very good give it a go
★★★★★1 week ago
Diana W.Verified Buyer
It's amazing I spent thousands of dollars on back pain and nothing worked!! Koru FX keeps me moving and doing pretty much whatever I want to do
★★★★★1 week ago
PJ C.Verified Buyer
That it is excellent for the pain
★★★★★1 week ago
Peter H.Verified Buyer
This is really good for joint and fingers pain. I use it all the time and get pain relief all the time. Best stuff I have ever used. Perfect..
★★★★☆1 week ago
Jennifer G.Verified Buyer
Use on my knees only and my mobility has increased.
★★★★★1 week ago
Jill K.Verified Buyer
It marvelous on my RArithis knee pain, calms it down very well.
★★★★★1 week ago
Hermione O.Verified Buyer
Like some of the other reviewers for this product it is regular use and giving it time where you will see real results. Rub it in until it has been properly absorbed, be patient and take the opportunity to show your body some love.
★★★★★1 week ago
warren l.Verified Buyer
Im not a big believer in all these remedies, but thought I might give this one a go, and Im very happy with it, the pain in my knees has nearly total gone.
★★★★★1 week ago
Roger G.Verified Buyer
Great Product, Really does the business
★★★★★2 weeks ago
Gary C.Verified Buyer
I found this product extremely affective & have recommenedit to friends who I suspect have followed through with an order
★★★★★2 weeks ago
Sandra M.Verified Buyer
This product is great
★★★★★2 weeks ago
Julie P.Verified Buyer
A New Zealand product with natural ingredients that really work! Have happily recommended this product to all my friends
★★★★☆2 weeks ago
G B.Verified Buyer
It's a good product but for me it's more like it should be used for surface care for muscle not for deep joint pain .
★★★★☆2 weeks ago
Ingrid T.Verified Buyer
It worked pretty well for my injury, but not as quickly as hoped for. Has worked really well for mild muscular issues, very effective.
★★★★★2 weeks ago
Jim H.Verified Buyer
Wow... My wife and I have osteo arthritis in many places in our limbs, and most remedies are ineffectual, however, when I applied Koru FX to my fingers, there was almost instant relief, within three minutes the pain is dramatically reduced. My wife also has arthritis, her fingers are bent and crippled. only minutes after applying Koru FX, the pain is reduced. This is not a cure, but it certainly is the best cream that we have found after many, many years of searching. Thanks Koru Nutrition, you ROCK!!!
★★★★★3 weeks ago
Kathleen M.Verified Buyer
That i use it & I am happy it helps manage my pain.
★★★★★3 weeks ago
Patricia S.Verified Buyer
Many of my friends are using this product as I continue to recommend Koru FX daily. Fantastic calming, warm, relaxing the painful lower back/ hip muscles.I find this product applied to my sore spots liberally can avoid the awful spasms!
★★★★★3 weeks ago
John B.Verified Buyer
The best muscular and arthritic joint relief around. I proved this years ago when other well advertised pain relief products just did not do the job. Out of desperation I sent away for some Koru FX and amazingly it worked really well. Our family have used FX for several years now and get genuine pain relief. Highly recommend it. John B
★★★★★3 weeks ago
Lynette M.Verified Buyer
Great product, really works, used it for years for running and other aches and pains, given to friends to try and they've bought too
★★★★★3 weeks ago
Mia L.Verified Buyer
Brilliant stuff. Met a New Zealand friend in Singapore who put me onto Koru FX for my achey finger joint - she was using it for her knee and let me try a bit. I found out about the company and products through her !
★★★★★3 weeks ago
NGA I.Verified Buyer
As usual It is my go to item. I have been using it for years. There is one in the car, kitchen, bedroom and lounge. If any of my friends or relations are suffering I give it to them to try.
★★★★☆3 weeks ago
Robyn A.Verified Buyer
This cream works and my shoulder is feeling easier. Thanks
★★★★★3 weeks ago
Pat M.Verified Buyer
I have been using Koru FX for about 4 weeks morning & night. My Knees are so much better. I can get out of a chair without groaning. I move faster into walking pace without hobbling. Thankyou so much Will be ordering some more soon.
★★★★☆3 weeks ago
Garth P.Verified Buyer
i don't recommend products to others unless they ask as i have recommended a product to others ,they then came back to me saying that product was rubbish .so now it is up to them to decide.
★★★★☆3 weeks ago
Rex J.Verified Buyer
Purchased to see if it helped pain in big toe joints from arthritis. Certainly has given good relief,Obviously won't fix it,but 2 apps per day is a big help.
★★★★★3 weeks ago
Colleen S.Verified Buyer
Relieves pain within 5 minutes.
★★★★★3 weeks ago
Judith D.Verified Buyer
I have given so many of these to friends. One last week in fact. I have arthritis which doesn’t much bother me while using it every morning. I put it on my shoulders, elbow, lower back, knees, top & under my feet. I’m going through a bottle quite quickly these days. It’s been just amazing for me. I’ve been getting it from you for probably seven years. Three years at my current address & before that at 3/59 Cook St. Howick, Auckland. If you could please look it up & tell me how long it’s been. Thanks, Jude
★★★★★3 weeks ago
Ruth W.Verified Buyer
It works for me, the application is smooth, nice perfume and I will keep on using it.
★★★★★4 weeks ago
Paul I.Verified Buyer
Yes it really works
★★★★★4 weeks ago
Jan D.Verified Buyer
What a great product
★★★★★4 weeks ago
Denis R.Verified Buyer
At 86 years old i put on my knees and hip every morning, since i had a knee replacement 13 years ago it helps the pain.
★★★★★4 weeks ago
Linda H.Verified Buyer
I find koru fx cream great for my knees I use it everyday
★★★★★4 weeks ago
Hayden R.Verified Buyer
Has helped immensely with my left knee. Highly recommend

Keep reading